Case Study:
“It Takes a Village”
A Corporate Holiday Team Experience
Client: Fortune 100 Beverage Company
Event Type: Corporate Holiday Team-Building Experience

Overview:
Virginia Marie Cake Boutique partnered with a Fortune 100 beverage company to design a one-of-a-kind holiday activation that blended creativity, connection, and community spirit for 300 of their executives. The initiative—titled “It Takes a Village”—transformed a simple idea into a large-scale, interactive gingerbread experience that brought employees together in the sweetest way possible.
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The Challenge:
The client wanted to create a meaningful, memorable team-building experience that went beyond the traditional holiday luncheon. The goal was to design an activity that celebrated teamwork, creativity, and the company’s deep sense of community—all while offering employees an opportunity to unwind and connect during the holiday season.
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Our Solution:
We developed a custom gingerbread decorating experience from start to finish:
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100 individual gingerbread houses were baked, pre-assembled, and prepped by our team.
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Employees were invited to decorate their own houses with festive candies, icings, and edible décor.
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Once completed, the houses were displayed together as one cohesive “Village” installation, representing the idea that every individual contributes to something greater.
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Additional individual gingerbread man and snowflake kits were packed for team members to take home to their families to extend the experience
We also incorporated custom signage and branded competition sized Gingerbread interactive village scene, that aligned the activation with the client’s company culture and holiday theme.
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Results:
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100% employee participation, fostering creativity and collaboration
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A visually stunning display that became a centerpiece for the company’s holiday celebration
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Positive feedback across teams, with employees sharing photos and memories of their creations
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Strengthened employee engagement and morale through a shared, hands-on experience
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Client Feedback:
“This experience brought our teams together in such a fun and meaningful way. The final display was a perfect reflection of our company culture—collaborative, joyful, and community-driven.”
— Human Resource Director, Fortune 100 Beverage Company​
Why It Matters:
The “It Takes a Village” experience highlights how interactive culinary activations can build connection, boost morale, and create lasting memories. Beyond the frosting and fun, the activity became a symbol of teamwork—reminding everyone that great things are built together, one piece at a time.
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Let’s Build Your Village:
Whether you’re planning a corporate holiday activation, nonprofit event, or staff appreciation experience, we can bring your vision to life through a fully customized dessert-based experience designed to connect, create, and celebrate.